Audio Programs
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Selling the Invisible: A Field Guide to Modern Marketing |
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| by Harry Beckwith |
| In order to market effectively, you must learn how to sell something you can't even see - services... |
| Price: $4.98 |
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Stanford CEO Forum: How to Build a Brand |
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| by John Kilcullen |
| John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind... |
| Price: $1.48 |
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Branding for Profit: Build Your Brand to Increase Sales and Customer Loyalty (Unabridged) |
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| by James Burgin, Jon Ward, and Trump University |
| If you have a business, you have a brand, and it could be your most valuable asset.... |
| Price: $17.49 |
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Guerrilla Marketing (Unabridged) |
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| by Jay Conrad Levinson |
| When <I>Guerrilla Marketing</I> was first published in the 1980s, Jay Levinson was the first person on... |
| Price: $12.24 |
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How to Avoid the Biggest Sales Mistakes Speakers, Trainers, and Consultants Make |
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| by Terri L. Sjodin |
| Are you not closing as many sales as you'd like to?.... |
| Price: $7.50 |
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Make Your Web Site a Profit Center: Internet Marketing Techniques for Speakers, Authors, and Consultants |
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| by Ford Saeks |
| Join Ford Saeks, the mastermind behind Randy Gage's Internet marketing, as he reveals secrets to successful Web design that produce lots of sales.... |
| Price: $7.50 |
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Pick a Lane: How to Focus Your Expertise to Increase Your Bottom Line |
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| by Jane Atkinson |
| Join us as Jane walks you through a 6-step process for honing your area of expertise.... |
| Price: $7.50 |
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The 22 Immutable Laws of Marketing |
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| by Al Ries and Jack Trout |
| <i>The 22 Immutable Laws of Marketing</i> can mean the difference between success or failure for your.... |
| Price: $4.20 |
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The Agenda: What Every Business Must Do to Dominate the Decade |
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| by Michael Hammer |
| The agenda: nine powerful and practical business ideas for today's world of fierce competitors and even fiercer customers... |
| Price: $10.49 |
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The Ole Degree: The Blind Side of Marketing (Unabridged) |
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| by Jesus Ramirez and Paul T. Goya |
| If you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share.... |
| Price: $8.75 |
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Citizen Marketers: When People Are the Message (Unabridged) |
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| by Ben McConnell and Jackie Huba |
| With a voice, a vote, and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business.... |
| Price: $10.49 |
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Guerrilla Marketing for the Home-Based Business (Unabridged) |
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| by Jay Levinson and Seth Godin |
| Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities... |
| Price: $10.49 |
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How to Drive Your Competition Crazy |
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| by Guy Kawasaki (Fellow, Apple Computer, Inc.) |
| Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key... |
| Price: $1.48 |
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Inside the Tornado |
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| by Geoffrey A. Moore |
| Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits.... |
| Price: $4.48 |
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The New York Times Pocket MBA: Sales and Marketing (Unabridged) |
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| by Michael A. Kamins, Ph.D. |
| Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing... |
| Price: $5.48 |
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Free Prize Inside! & Purple Cow |
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| by Seth Godin |
| In this audio of <I>Free Prize Inside!</I>, Seth Godin shows how you can make your customers feel that way about your product or service, whatever it is.... |
| Price: $12.94 |
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Guerrilla Marketing Attack (Unabridged) |
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| by Jay Conrad Levinson |
| Today's marketplace is more competitive than at any other time in history. Does your... |
| Price: $10.49 |
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Permission Marketing |
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| by Seth Godin |
| The man <I>Business Week</I> calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"... |
| Price: $6.30 |
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The 10-Minute Marketer's Secret Formula |
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| by Tom Feltenstein |
| If you're trying to attract customers who are beyond a 10-minute drive of your business, STOP.... |
| Price: $8.74 |
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The Five Keys to Understanding the Marketplace |
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| by Jim Rohn |
| For professional and personal development, this audio program will play a pivotal role in developing your skills and life philosophy.... |
| Price: $6.25 |
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Brand Warfare: 10 Rules for Building the Killer Brand |
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| by David D'Alessandro |
| In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand.... |
| Price: $9.80 |
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Guerrilla Selling (Unabridged) |
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| by Bill Gallagher, Ph.D., Orvel Ray Wilson, and Jay Conrad Levinson |
| Looking for some creative ways to increase your corporate sales and your personal income?... |
| Price: $11.54 |
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The 22 Immutable Laws of Branding |
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| by Al Ries and Laura Ries |
| Brilliant, bold, and mercifully brief, this is the definitive work on branding.... |
| Price: $4.20 |
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The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less (Unabridged) |
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| by Mark Joyner |
| When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain.... |
| Price: $7.00 |
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Using Evangelism to Sell Products, Companies, and Ideas |
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| by Guy Kawasaki (Fellow, Apple Computer, Inc.) |
| There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki... |
| Price: $1.48 |
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Your Marketing Sucks. (Unabridged) |
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| by Mark Stevens |
| This <I>BusinessWeek</I> best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves.... |
| Price: $13.92 |
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Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty (Unabridged) |
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| by Ari Weinzweig |
| Do you really need another audiobook on customer service?.... |
| Price: $6.99 |
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Best Practices in Email Marketing: Getting Better Results from Your Email |
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| by Stu Carty |
| Want to know what works to get better results from your e-marketing efforts - and what to avoid so your messages don't go into the dreaded spam folder? Stu Carty will walk you through the ins and outs.... |
| Price: $7.50 |
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Guerilla Marketing Weapons (Unabridged) |
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| by Jay Conrad Levinson |
| The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses.... |
| Price: $10.49 |
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Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke |
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| by Michael Levine |
| If you think you need big bucks to promote your product, your company, or yourself, think again... |
| Price: $5.94 |
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Increase Your Income by Using Direct Mail to Sell Your Products and Services |
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| by Stephen Tweed |
| Perhaps you've had good results with an e-marketing campaign, but you want to reach people in a less-temporary manner or reach people for whom you don't have e-mail addresses.... |
| Price: $7.50 |
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Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed |
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| by Mahan Khalsa |
| Selling is the second oldest profession, often confused with the first.... |
| Price: $20.99 |
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Marketing Eleitoral [Electoral Marketing] |
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| by Carlos Eduardo Lins da Silva |
| This audiobook defines the concept of political and electoral marketing, analyses the origin of these two terms.... |
| Price: $4.20 |
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The 11 Immutable Laws of Internet Branding |
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| by Al Ries and Laura Ries |
| <i>The 11 Immutable Laws of Internet Branding</i> is the definitive text for businesses eager to jump on the Internet expressway.... |
| Price: $6.30 |
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The Future of Success |
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| by Robert B. Reich |
| The dizzying exuberance of the Internet-driven marketplace offers unprecedented opportunities and an ever-expanding choice of deals, products, investments, and jobs... |
| Price: $10.49 |
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The Invisible Touch: The Four Keys to Modern Marketing |
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| by Harry Beckwith |
| Harry Beckwith, the author of <I>Selling the Invisible</I>, is back with a treasury of quick, practical, and entertaining strategies... |
| Price: $6.30 |
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Unleashing the Ideavirus |
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| by Seth Godin |
| Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues... |
| Price: $6.30 |
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Guerrilla Marketing in 30 Days |
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| by Jay Conrad Levinson and Al Lautenslager |
| Whether your goal is to develop a complete marketing plan or simply to improve your current marketing methods, this audiobook will help you reach it.... |
| Price: $8.74 |
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register |
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| by Jeffrey J. Fox |
| In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable.... |
| Price: $7.70 |
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Inside the Bestsellers |
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| by Jerrold R. Jenkins with Mardi Link |
| A must-read for anyone interested in book publishing, <I>Inside the Bestsellers</I> is about ordinary... |
| Price: $6.29 |
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Real-Time Marketing |
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| by Regis McKenna (Chairman, Gemini McKenna High-Tech Strategies) |
| Technology is leading to rapid, all-encompassing changes in the modern business environment... |
| Price: $2.48 |
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The Tipping Point: How Little Things Can Make a Big Difference (Unabridged) |
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| by Malcolm Gladwell |
| In <i>The Tipping Point</i>, <i>New Yorker</i> writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly.... |
| Price: $14.00 |
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Wall Street Journal Special Report: The Business of Football |
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| by Stefan Fatsis, Alex Frangos, Joe Flint, Nick Wingfield, and more |
| In football, the game is just the beginning. Football is a massive business that involves big money player contracts, endorsements, and media mega-deals.... |
| Price: $2.98 |
| More Details. |
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A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged) |
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| by Michael Levine |
| Branding is ultimately the way you differentiate your product from the competition.... |
| Price: $12.24 |
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Create a Media-Friendly Book Packed with Segment Ideas and Buzz Points Which Will Ignite Viral Marketing |
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| by Annie Jennings |
| To be successful your book <i>must</i> have media coverage; the more the better. You want it to not only be a media favorite, but.... |
| Price: $7.50 |
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Don Katz on Just Do It |
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| by Don Katz |
| Don Katz discusses the history and marketing strategies of Nike.... |
| Price: $1.48 |
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From .com to .profit: Inventing Business Models that Deliver Value <i>and</i> Profit |
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| by Nick Earle, Peter Keen |
| Until now, all it's taken to build a successful e-business is the right technology.... |
| Price: $6.64 |
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Positioning: The Battle for Your Mind |
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| by Al Ries and Jack Trout |
| The first book to deal with the problems of communicating to a skeptical, media-blitzed public.... |
| Price: $9.80 |
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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future (Unabridged) |
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| by Patrick Hanlon |
| What is it that made Starbucks an overnight sensation and separated it from other coffee house companies.... |
| Price: $7.00 |
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The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company |
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| by David Bunnell with Richard Luecke |
| eBay is the world's largest personal online trading company... |
| Price: $6.64 |
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The Experience Economy: Work Is Theatre and Every Business Is a Stage |
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| by B. Joseph Pine II and James H. Gilmore |
| The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage.... |
| Price: $6.64 |
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