Leadership VS Pushership
by Jack M. Zufelt

"I am not the pushy sales type and that’s why I don’t do well in MLM." I have heard this statement (and variations of it) so many times – and it’s not true! In fact, this mentality could be keeping you or your downline from creating the income you desire.

First of all -- NOBODY likes to be pushed. Not even two-year-olds. They sometimes resist with all their might and you have to drag them. We all resist being pushed in anything and it starts very young in all of us. Walk up to anybody and ask them, “How do you feel when I do this?” …. Then shove them rather robustly on the shoulder. Watch their face. At minimum, their face reflects that they not only disliked it, but they were ready to push back. At most they will (in no uncertain terms) tell you they didn’t like it and warn you not to do it again.

There is a reason that we all hate to be pushed. Its something we have had with us since the day we were born. It’s called FREE AGENCY. When that agency is taken from us by anybody we hate it. We resist it. We rebel against it. And often don’t like the person pushing or foisting their will on us. We want things OUR way - not the way someone else wants it. Or, worse yet, demands it.

That, unfortunately, is why bosses are often thought of as (to put it nicely) not easy to get along with. And difficult bosses is one of the reasons network marketing will always be around. Perhaps you have heard the saying, “Boss spelled backward is double S.O.B.”

Network Marketing offers a solution to the dragon who controls the happiness of 40 to 60 hours of your week. But the idea of having to be a pushy sales type to succeed often keeps good people out of the business. And the TRUTH is that you don’t have to use “pushership” to make money in MLM.

Stating “I don’t like selling” is usually a direct result of two things:

1. Deep revulsion of the image of being a pushy person – someone who others resist and dislike because of their aggressiveness.
   
   
2. Deep dislike of hearing the word NO. Hating rejection.

Sales is wrongly perceived as an occupation where you have to be pushy and can be rejected. Which can result in you not being liked - and we ALL want to be liked, appreciated and wanted by everyone. Selling, as many perceive it, puts that at risk.

So how do you sell and still be liked? Knowing the answer to this question can help you reap the benefits of a cash flowing network marketing business!

“WHAT IS IT?”

OKAY…Here it is. Identify a prospect’s Core Desire(s), then show your prospect how your company, its products and the concept of network marketing can give it to them. Then promise to help them get what they already want…their Core Desire. Can it be that simple? Absolutely! Find out what someone wants, in any area of life, offer to help them get and the love and appreciation that you want. That’s why I love what I do -because ALL I do is help people get what they want out of life. And I get paid very for doing it..

When I was building my very successful downline, I did the same thing I just advised you to do. I lead people. I didn’t sell or push them. Many people willingly followed me and my advice…and no one ever called me pushy. Even those who said “no” to the products or business. The same will happen to you. Be a leader - help people get where the already want to go - to their Core Desires -- and you will never be or appear pushy. Leadership, not Pushership, is definitely a win-win interaction with others.

Check out Jacks site: http://www.thednaofmlmsuccess.com

© 2002, "Reprinted with permission from Cutting Edge Media's MLM Marketing and Sponsoring Tips Newsletter."

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